Kendrick Lamar and Dave Free unveiled pgLang in March of 2020. The internet flooded with inquiries about the newly formed company. Unfortunately, the correct information was not provided by either side. Two years after deliberation, Dave Free has finally clarified the title pgLang refers to.
Dave Free sent out a series of tweets unveiling what pgLang stands for. pgLang stands for “program language.” pg is the operating system for everything. Their goal is to bring developers together and create something unique.
The company’s official website launched in the latter half of 2020. The company is called “an at service” company for people who create and are interested in diverse media.
The mission statement of the company explains further on this.
Kendrick Lamar and Dave Free Explain Their New Venture
Kendrick Lamar and Dave Free have said this company is very personal to them. Their goal is to create a platform for creators to speak freely and collaborate on ideas.
The first official signee for the label came from Kendrick Lamar’s brother Baby Keem and then, in March, they signed their second artist, a California rapper called Tanna Leone. Leone released her debut record, Sleepy Soldier, on Thursday (April 28). In an interview in The Complex magazine, Leone explained why she chose to collaborate with PgLang.
Kendrick is most excited about how everyone joining is from all different backgrounds. He wants the environment to feel like a family where everyone feels loved and respected. Everyone joins for their own specific reason, which makes it very special.
He added, “It was perfect for me. Outside of music, I’m a creative person in other areas and proficient in other areas. It took me some time before I realized I was drawn to music, and when I started my journey, I became proficient in other areas. This alone is why being part of a company such as pgLang appeals to a multi-faceted creative artist who is multi-hyphenated.”
Furthermore, Kendrick Lamar recently relied on pgLang to promote his upcoming album “Mr. Morale and The Big Steppers.” He initially tweeted an address to his site, oklama.com, which contained a Michael Jordan-themed announcement from the pgLang press team which described the album.
Then, he announced the name and the date of release on the pgLang website.
