The highly anticipated Travis Scott x Air Jordan 1 Low “Reverse Mocha’ collaboration was released late last night via a raffle exclusively on the Houston rapper’s online store. As expected with a collab of this magnitude, Travis Scott and sneaker fans alike flocked to the website to secure the shoe.
A source to the artist confirmed today that 2.4 million entries were submitted for the “Reverse Mocha” Travis Scott x Air Jordan 1 Lows raffle during the 30 minutes that it was open on Monday. While the number of entries appears to be large, it is not uncommon for Cactus Jack sneaker projects to draw such large numbers. When his Nike Air Trainer 1 collaboration dropped in May, it reportedly drew over a million entries.
Travis Scott released the full video campaign for his new Jordan 1 collaboration. Features Euphoria actor, Javon Walton, as well as MLB legends, Reggie Jackson and Lance McCullers, prior to the raffle’s launch. Aside from the sneakers, the collaboration includes a 21-piece-apparel collection that includes various graphic t-shirts, hoodies, and accessories.
Some clothing items are still available here.
Jordan Brand confirmed this morning that the “Reverse Mocha” Travis Scott x Air Jordan 1 Low will officially release in full-family sizing on Thursday, July 21 via SNKRS. At select Jordan Brand retailers for fans who missed out on the show on the Cactus Jack website yesterday.
