On June 30th, McDonald’s announced an upcoming summer campaign called Camp McDonald’s. McDonald’s is collaborating with Kid Cudi. It will be launched in hopes of helping hungry fans looking to grab something to eat.
When does the event start?
The event starts on July 5th and will last 27 days all via the McDonald’s app. Customers will have access to menu hacks, food deals, and even some merchandise. Every Sunday there will also be a virtual concert which will include Kid Cudi as the headlining artist.
The Ohio native will be performing quite a few times this summer including times with other artists such as blackbear and Omar Apollo. A merch collaboration between the fast food restaurant and Kid Cudi is set to drop on July 28th. It was revealed through a social media post.
Over the last several years, McDonald’s has been strategically positioning itself by working with a few other music industry legends including Travis Scott. In 2020, Travis teamed up with the food chain for his Cactus Jack Meal. It came with a Sprite, a quarter pounder and fries with barbecue sauce along with merch.
Kid Cudi partners with McDonald’s:
This new campaign with McDonald’s is Kid Cudi’s most recent major announcement after his To The Moon world tour reveal. The journey will begin on September 17th and end on November 22nd with visits to areas such as Vancouver, British Columbia, Japan and Italy.
