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Kanye West Trademark

Kanye West

Kanye West Files Another Trademark For A New Logo

Mascotte Holdings, Kanye West’s company under which he owns trademarks, has applied for yet another trademark.

Details On Kanye West’s Newest Trademark

TMZ and attorney Josh Gerben report that the newest venture uses the same jagged-edged circle logo Ye trademarked back in July. However, it uses darker blue tones like those used on the covers of Ye’s Jesus Is King albums.

It is reported that the documents contain, “The color(s) blue is/are claimed as a feature of the mark”.

In addition to retail stores, this logo will work for everything related to his clothing brand’s fashion services. This includes all of Kanye’s footwear and accessories.

Check out Josh Gerben’s Tweet showing some details of the trademark below:

A Busy Year for Kanye

As far as trademarks are concerned, Kanye has had a very busy this year. According to TMZ “YZYSPLY” was trademarked by Ye last month for retail stores,online retail stores and online ordering services..

Kanye West revealed in a 2015 interview with Vanity Fair that owning a store had been a dream of his for years.

Ye stated, “I’ve already embraced the moment of when I finally get to have my own store, which was always a dream of mine. So even though we do really amazing sales online, my dream is just to have my own store. And to have multiples of it.”

Kanye filed 17 trademark applications in June. This includes Yeezus rollercoasters, toys, bags, cosmetics, retail stores, cosmetics and NFTs, which he was previously opposed too.

He said it was his dream to one day build amusement parks during the Cannes film premiere of Cruel Summer in May 2012.

IN an interview with GQ, Kanye said, “What I want to do post-Grammys is I want to work on cities. I want to work on amusement parks, I want to change entertainment experiences. It’s something like if McQueen or Tarsem [Singh] was to meet the entertainment value of a Cirque du Soleil or a Walt Disney.”

Kanye West escaped assault charges for punching a fan outside of a Los Angeles hotel in January. Authorities found there wasn’t enough evidence to convict him.

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Tyler Lavigne
Written By

Tyler Lavigne is a Miami-based Senior Staff Writer for Hip Hop Today covering Hip-Hop news, business, and culture.


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