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50 Cent Adds Houston Texans to His Sire Spirits Brand

A major sports team has joined the growing list of partners for 50 Cent’s Sire Spirits brand. Branson Cognac and Le Chemin du Roi Champagne drinks will become the official cognac and champagne drinks of the NFL franchise Houston Texans earlier this week.

In the Texan’s stadium, the NRG Stadium, two bars will serve 50’s premium spirits beginning in the 2022/23 NFL season. Cocktails will be available in the suites, as well as sampling events hosted by Sire Spirits at the club level.

Sire Spirits Join G-Unity Foundation

Aside from sponsoring the Texans’ 50/50 Jackpot giveaway, Sire Sprits will also participate in the G-Unity Foundation, which works to promote confidence, strength, and life skills among local youth.

50 says in an interview, “Last season, I had the opportunity to enjoy several home games, meet Texans fans, spend time with the McNair family and share with them some of the work I’ve been doing within the Houston community.  When the opportunity to partner with the team at this level arose, I was excited to do it.”

50’s Excitements Hits Social Media With Houston Texans Announcement

He solidified his excitement for all of his followers on Instagram, posting: “The Texans’ 50/50 Jackpot will now be presented by my G-Unity Foundation, which empowers children and youth in America’s cities to develop confidence, strength and skills to win in life. GLG GreenLightGang #bransoncognac #lecheminduroi.”

Greg Grissom, the president of the Texans, replies with “We are thrilled to partner with Curtis and his team to offer Sire Spirits to our fans on game days. We share a common goal of giving back to the city we call home, so bringing Curtis on board to present our 50/50 Jackpot on game days was a natural fit. We look forward to the great work we will do together through this partnership.” 

See 50 Cent’s Instagram post announcing the partnership with the Texans below:

Sire Spirits Adding To the Roster

For 50, this isn’t the first partnership Sire Spirits has made with a professional sports team. After signing a deal with the NBA’s Houston Rockets, he signed a similar one with the Sacramento Kings in July.

50 Gives $48k College Scholarship

The community has certainly welcomed 50 since he moved to Houston during the COVID-19 pandemic.  As part of his G-Star program, he rewarded a high school student with a $48,000 college scholarship in March.

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Cory Campagna
Written By

Cory Campagna is a Senior-Writer out of the Midwest for Hip Hop Today covering Hip-Hop news, business, and culture.


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